WWF carries out a “Cool Energy Hero” contest in communities, schools, colleges and online . The contest will run from September 2007 through July 2008, culminating in the “Heroes Award” ceremony, which will be held before the Beijing 2008 Olympics.
There are four categories for award, giving everyone a chance to compete and save energy:
- Community contest on efficient use of energy. Families in Beijing and Shanghai will participate in the contest. The family saving the most energy per person in a month will be the winner.
- School efficiency education contest. Schools in Beijing and Shanghai are eligible to participate. Schools developing and implementing the best education program will be the winners.
- College efficiency communication contest. College students throughout China are encouraged to participate in the contest. Students who develop and implement the best communications scheme will be the winners.
- Online efficiency contest. Participants will submit their efficiency stories via the website. Those who submit the best stories and strategies will be the winners.