WWF Pavilion wins Shanghai Expo 2010 Best Exhibition Award

Shanghai, China -- The World Wide Fund for Nature’s pavilion housed within the International Organization Pavilion of the Shanghai World Expo won the Best Exhibit Award today in the world’s most prestigious exhibit-design competition hosted by EXHIBITOR magazine, a trade show organization based in the United States.

Touted by judges as “good, information-rich design work,” the exhibit for the World Wide Fund for Nature enlists the ancient notions of Yin and Yang. Aimed at educating visitors about worldwide conservation, the exhibit represents portrays the Yin as human society and the Yang as nature. In this manner, the project illustrates the inner correlation, dependence, and contradiction between human beings and their environment, said in a statement posted on EXHIBITIOR’s Website.

According to the statement, the purpose of the competition was to honor the most impressive work from the 2010 World’s Expo in Shanghai, China. After the magazine launched the Expo 2010 Award five months ago, it received entries from dozens of country and theme pavilions, ranging from Spain and Russia to Austria and Algeria. A distinguished panel of multidisciplinary design, marketing, and communications experts judged seven out of nine categories of the competition including WWF Pavilion’s Best Exhibit Award.

“We never expected to win the award, but it’s nice to be recognized by a professional organization, like EXHIBITION,” said Dr. Isabelle Louis, Director of Asia Pacific Programme of WWF. “The Awards is another way to prove the value of conservation work that WWF has been doing over the past thirty years in China,” said Dr. Louis.

“The Expo 2010 Award winners and honorable mentions represent some of the most amazing examples of how design, technology, presentation, and storytelling come together to effectively communicate compelling messages,” said Travis Stanton, editor of EXHIBITOR magazine.

WWF opened its pavilion at Expo 2010 Shanghai on 22 April, the only international non-governmental conservation organization with its own venue at the global event. Featuring “For a Living Planet,” WWF’s pavilion illustrated WWF’s conservation efforts across the country, from our Low Carbon Initiative in Shanghai and Baoding, to protecting the Yangtze River’s rich resources. As of October 10, 2010, 1.3 million people from around the world have visited WWF’s Pavilion in the Shanghai Expo.

For more information, pls contact

Yue Ada Wu, communications officer, ywu@wwfchina.org, 18601322173