Chengdu first to sign up to WWF’s Earth Hour in China



Posted on 01 February 2010

WWF’s Earth Hour officially kicks off today in China with a major show of support from Chengdu, the first city in the country to commit to turning off its lights.

“We are extremely proud that Chengdu can be a part of Earth Hour and join so many cities around the world to support climate action on March 27th. Chengdu’s official announcement is a demonstration of the city’s vision to develop a low-carbon economy and build a world-class garden city of tomorrow to create harmony between man and nature. This is highly in line with Earth Hour’s overall goal,” said Mr. Ye Lang, spokesperson for the Chengdu municipal government.

“Chengdu will lead its 13 million citizens to take part in Earth Hour, and we sincerely hope this global climate initiative will lead people around the world to adopt a low-carbon lifestyle!”

Chengdu is the hometown to the world’s treasure - the Giant Panda, an ancient species that has been living in Chengdu for more than 8 million years and is the symbol of WWF. The Chengdu government has also agreed for the Giant Panda to become an official WWF Earth Hour Ambassador.

Now in its fourth year, Earth Hour is a global climate initiative led by the World Wide Fund for Nature. This year, Earth Hour is celebrated on Saturday, March 27 8:30-9:30pm.

“With Chengdu being the first city in China to signed on to Earth Hour 2010 and the Giant Panda as our latest ambassador, this is a great start to our in campaign. We are looking forward to many more cities across China joining us!” says WWF China Country Representative Dermot O’Gorman. “Earth Hour 2010 will continue to raise the public’s awareness of climate change, but we’re also focused on giving people concrete actions they can take to save energy and live a more low-carbon lifestyle.”

Along with calling on individuals, businesses, communities and governments to turn off their lights for one hour, WWF will launch a mainland China Carbon Calculator and hold a Low Carbon Lifestyle Week from Monday to Friday in the lead up week to Earth Hour. One simple energy-saving action will be promoted each day related to the home, office, transportation, shopping and energy use.

A new Earth Hour ad campaign featuring actress and WWF Earth Hour Global Ambassador Bingbing Li can be seen around China starting in February. Chinese rock legend and musician Cui Jian will also be joining WWF as an Earth Hour China Ambassador.

Notes to Editors:
Earth Hour 2009 China images can be found at: www.divshare.com/folder/485824-9a7

For more information please contact:

Chris Chaplin Communications Officer, WWF-China
Tel: +86 10 6511 6237, cchaplin@wwfchina.org

About Earth Hour
On Saturday, March 27, 2010 at 8:30 PM, people around the world will turn off their lights for one hour, Earth Hour, to show how by working together we can make a difference in the fight against climate change. The symbolic event is the highlight of a major campaign to encourage individuals, businesses and communities to take action to cut their emissions on an ongoing basis. Earth Hour aims to reach 1 billion people in 6,000 cities to illustrate the world communities' support for action on climate change. The campaign is led by world's largest and most experienced independent conservation organisation, WWF.

For more information and the latest news, please visit the Earth Hour China website at www.earthhour.org.cn.

About WWF China
In 2010, WWF (World Wide Fund for Nature) celebrates 30 years of conservation work in China. As the world’s largest independent organization dedicated to the conservation of nature, we have developed innovative programmes that encourage the protection of biodiversity, sustainable development, and footprint reduction in regions across the county including the Yangtze River, Qinghai-Tibetan Plateau, Mekong River, and the Amur-Heilong River Basin. Our major achievements include helping the Chinese government establish a network of more than 60 giant panda reserves, setting up the central and lower Yangtze wetland conservation network, encouraging the sustainable use of forests, the publication the China’s first footprint report, and the launch of China’s pioneering low carbon demonstration cities, Baoding and Shanghai.

About Chengdu
Chengdu, the hub of Southwest China, is the capital city of Sichuan Province, one of the most dynamic regions in China on economic and social development. Among the world’s mega cites with over 10 million residents, Chengdu is very unique with an altitude difference of nearly 5000 meters, where millions of species are thriving.