WWF Launches New Earth Hour 2012 - Website | WWF China

WWF Launches New Earth Hour 2012 - Website

Posted on 17 February 2012   |  

BEIJING, February 13, 2012—WWF today launched the 2012 Earth Hour campaign in its largest market China, by unveiling the new campaign website at www.earthhour.org.cn. Earth Hour is one of the largest conservation activities in the world.

This year, besides asking the public to switch off the lights from 20:30 to 21:30 on March 31st WWF invites individuals, businesses and governments to make one change for the planet and motivates others as well.

“While switching off for one hour is the symbol of the public’s support to environmental protection, the one behaviour change that everyone makes for the environment stands for our contribution to sustainable development,” said Jing Hui, WWF-China Communications Director. “The good environmental works of individuals, businesses, and governments will be published on the website as models for others to emulate.”

Compared with before, the Earth Hour 2012 campaign website provides more personalized and convenient services for users. It offers an easier registration process with social media links for individuals, businesses, and governments to share their environmental changes. Through highlighting the keywords and tag searching, it allows visitors to quickly find these changes. Besides, users can also communicate with each other more conveniently.

As part of the registration process, online users can design their personal photo e-cards, which capture the environmental changes that they wish to carry out. They can share the cards with friends via email or Microblog, set as an instant-messaging avatar, or use as desktop wallpaper to remind themselves to keep following the changes.

WWF also creates a list of the most-recommended changes as general guidance.

For additional information, please contact:

Wang Ke, WWF-China, kwang@wwfchina.org, tel: 86-10-65116211

Notes to editors

Earth Hour participation:
2007: 1 country (Australia), 1 city (Sydney)
2008: 35 countries, 371 cities
2009: 88 countries, 4000+ cities (first time in China)
2010: 128 countries, 4616 cities (China: 33 cities)
2011: 135 countries, 5252 cities
Governments: 86 cities, including Hong Kong and Macau, registered;
Businesses: 7600+ businesses registered;
Individuals: According to an Internet survey commissioned by WWF and conducted by market research firm Ipsos, 78% of tier 1-3 city Internet users were aware of the concept of one environmental change for the planet, 61% promised to make one environmental change, and 41% followed through with and implemented their one environmental change.)

About WWF
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries.  WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.


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